Smart refrigerator opens a new era of big kitchen economy

The smart fridge is on fire

Smart refrigerators are a big seller on Nov 11. According to Ovey Cloud Network (AVC), the retail volume of smart refrigerators in the week of Double Eleven exceeded 55,000 units, and the retail volume of smart refrigerators in the whole network was nearly 100,000 units, accounting for nearly 25%. At the same time, the three-door smart refrigerator released by Suning and Blomberg in Germany in the offline market sold more than ten thousand on the day of Double Eleven, and the online and offline market sales were hot.

Smart refrigerators are intensively listed, and the main brands and channels actively promote them. In October, Haier Xinchu smart refrigerator and Suning joint German Blomberg smart refrigerator's new release has attracted widespread attention, at the same time, the double eleven line on the United States, Meiling, Rongsheng, etc. have launched a new smart refrigerator, double eleven during the Tmall pay deposit pre-sale TOP10 refrigerators there are 6 smart refrigerators, manufacturers + platform dual drive will speed up the smart refrigerator.

The development of smart refrigerators has entered the fast lane

Ovey Cloud network (AVC) push total data show: in 2014, smart refrigerators accounted for less than 0.4%, Meiling CHIQ released "cloud image recognition" smart refrigerators in February 2014, but the use of experience and higher prices did not detonate the smart refrigerator market. In 2015, Haier and Midea's leading industry layout refrigerator ecosystem released smart refrigerator systems, upgrading smart refrigerators from WIFI control to ecological intelligence, and opening a new situation of smart refrigerators. However, manufacturers in the "community service, fresh, community operation" and other aspects of the shortcomings, and did not immediately invest in a large area of smart refrigerator products, so sales are still not much improved. Until Haier Xin Chef and Blomberg with a large screen intelligent ecological refrigerator listed, open up the "hardware, platform, application, content" while both price and brand advantages, smart refrigerators immediately caused the enthusiasm of consumers to buy, according to AVC is expected: 2015 the number of smart refrigerators sales will exceed 800,000 units.

In 2016, refrigerators will enter the battle for intelligent popularization. On November 19, Meiling Electrical announced a fixed increase plan, raising a total of 1.57 billion yuan, respectively invested in intelligent manufacturing, intelligent research and development and smart life three platforms, the construction of intelligent ecosystem, an annual increase of 600,000 smart refrigerators. At the same time, we learned that more than 80% of the refrigerators listed by Midea in 2016 will have "i+ smart refrigerator management system", Haier's smart refrigerator ecosystem is becoming mature, and the release of Xinchen refrigerator has sounded Haier's 16-year smart refrigerator strategy. From the recent actions of the above domestic main brands and 16 years of products, smart refrigerators have shown an explosive growth trend, and AVC is expected to sell more than 4 million smart refrigerators in 2016, accounting for more than 11%.

Smart refrigerator opens a new era of big kitchen economy

Although the intelligent development of smart refrigerators is slightly slower than that of air conditioners and washing machines, the intelligent property of refrigerators is the most social and e-commerce property in white electricity (through recipes to get through social, through fresh electricity), the completion of the refrigerator intelligent ecosystem will bring greater imagination to the prospect of refrigerator intelligence, which is likely to change the original refrigerator profit model. From the low-frequency hardware sales to the "hardware + service" dual model change.

Nowadays, smart appliances have become the future trend of the home appliance industry, and the domestic home appliance giant Haier has become a pioneer on the road of smart appliances, and the main battlefield is chosen in the kitchen, and the preferred product is the smart refrigerator (Xin kitchen). If the smart TV is the economic core of the new era of the big living room economy, then the smart refrigerator will be the economic core of the new era of the big kitchen economy!